When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what topics their target audience is searching for, the SEO keywords that will help folks find their website, and promotional efforts to drive inbound traffic. While these are all essential components of an effective content strategy, they neglect to include another important aspect of any online marketing effort: visual content.
If your firm isn’t currently utilizing imagery as a fully integrated component of your content strategy, it’s time to make a change. Using visual content can help your brand connect with prospective buyers more memorably. According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual. Not only that, but the brain processes imagery 60,000 times more quickly than text. Zabisco also estimates that 40% of the population is more responsive to visual information than simple plain text.
How, then, can your firm incorporate more visual content into your marketing strategy? Here are four powerful techniques.
4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
