Kyle’s Note: Chris Kilbourn never fails to amaze me, he is an inspirational and innovative marketer. In this post he shares some of the best strategies for a very new style of content, the online quiz. There’s some great opportunities with quizzes for many different types of businesses and products. Now over to Chris:
What do you think was the most popular article on the New York Times website in 2013? It was the year of the Boston marathon bombings, the controversial George Zimmerman trial, the passing of Nelson Mandela and the birth of the royal baby at Buckingham Palace.
I’ll give you a hint…. it was none of those stories!
The most popular article on the NY Times website was called “How Ya’ll, Youse and You Guys Talk” and it wasn’t even a story, it was a 25 question interactive quiz.
The ultimate guide to using quizzes for your viral content marketing strategy in 2015
