Ask any business owner, CEO or even VP of Marketing if they’d like their business to be ranked on the first page of Google, Yahoo! or Bing, and they’re likely to answer with a very enthusiastic, “Yes, please!”
But, most of the actual search engine optimization process that’s used to achieve a page-one ranking on any of the search engines remains clouded in mystery.
By design, the search engines keep the details of their ranking algorithms a secret so that all of us search engine marketing types don’t try to game the system. However, we’ve been running a series of experiments in an attempt to secure page-one rankings for our clients by using simple blog articles.
Today, we’re going to reveal the secret marketing strategies we’ve uncovered and the tactics we used to get a page-one ranking for one of our blog posts.
Search Engines Rank Pages, Not Websites
Just to be clear, you’re not working to get your entire site to rank anymore. Today, you’re working to get specific pages ranked on search engines. This is why the blog article is such a compelling piece of content. By simply blogging more often, you’re adding highly optimized and targeted pieces of fresh content to your website. Once a page gets indexed by the search engines, it can rank and drive additional visitor traffic right to your site. The more pages like this that you add, the more opportunity you have to rank and the more visitors you get to your site.
Inbound Marketing: Getting On The 1st Page Of Google In Just 6 Days
