Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right?
That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced. There are companies that seek to cultivate deep, personal, long-term relationships. That goal and how to reach it quickly and at scale makes today’s marketers sweat. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Earning those takes consistency and consideration. I have found that content marketing is at the heart of both of those keys to success with this generation.
Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials. If your company is heavily targeting the group — like Converse or Red Bull — you already know that millennials are everywhere online today and they’re accessing and interacting with your corporate brand from countless devices.
Can Content Marketing Help Companies Reach Consumers When They’re Young? (Infographic)
