We’ve been hearing this for a while; content marketing is huge in digital marketing right now. The phrase ‘content is king’ has been thrown around in the world of digital media over the last year or so, and most brands who place focus on their digital marketing presence have adopted content marketing strategies in one form or another.
But as with every popular marketing channel or activity, there are right ways, wrong ways, innovative ways and copycat ways of doing everything- and with this, various myths and half-truths are born. Digital marketers embarking upon their initial content marketing strategies are finding it hard to figure out what works, what doesn’t, what best practice is, and what examples to follow. So below are some of the most common ‘content marketing myths’ and their realities.
Myth #1: To succeed at content marketing you need big budgets and big teams.
Companies with the most remarkable and talked about content marketing strategies are often those with the large budgets and teams behind them, but that’s no reason to be discouraged. Many small sized companies are finding content marketing a really successful tool, at a lower cost than more traditional forms of outbound marketing. In fact, 60% of B2C small business marketers plan to increase their content marketing budget over the next 12 months, knowing that it can be a very effective strategy for brand awareness and lead generation.
Aim for what is realistically achievable given your own budget and team size. If you’re a team of one person producing content for your brand, don’t compare yourself to the larger companies.
