Search engine optimization (SEO) is always evolving, ironically because of efforts imposed by Google to stop people from trying to artificially improve their ranks. A number of sophisticated advancements to Google’s algorithms have radically transformed SEO, as a whole, from a series of mathematical adjustments designed to fool Google’s algorithms to a system of strategies designed to improve overall user experience.
Today, if you’re going to be successful in ranking for a series of keywords and keyword phrases, you’ll need to make sure your strategy avoids triggering any Google penalties. The best way to do that is to implement tactics that actively improve user experience, and these eight golden rules will help keep you on track:
