Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase.
1. Include as few fields as possible.
When asking for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent.
2. Add a guarantee.
Include a no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than make up for any returns.
