Business owners and entrepreneurs are busy people; they often lack the time to read through marketing materials. So how do you get them to pay attention to your info? For many, the answer has become video.
Short videos are easy and personable — just the thing to encourage sales. So we asked 13 successful founders how they were incorporating video into their marketing efforts, and why it was working.
1) Answering Questions During the Sales Process
We’ve had success recording short (two minute) videos for leads interested in joining a program during its launch period. When they send in a question, record your answer and send it back within an hour. It works because it’s personal, energetic and goes a step above your average canned response. Conversions always spike when we implement this strategy.
