Content marketers often focus exclusively on creating content for prospective customers and clients. That’s great, and it helps spur growth.
But when you grow, who’s going to do the extra work?
Make sure you’re not forgetting a key audience that can be served by content marketing: prospective employees. If you use content marketing as a recruiting tool, once your customer-focused content marketing does its job, you will be able to hire more people to handle the growth without a scramble.
Especially if you’re in an industry where talent acquisition is competitive, content marketing can really serve your recruiting efforts. Here’s a nine-step guide using content marketing as a recruiting tool:
1. Collaborate with human resources
Keep your ear to the ground so you can know what positions your company needs to fill most. Ask human resources what type of person they need soon, and who they know they’re going to need over the long term.
For example, one of my clients, SmartLogic, creates content to appeal to software developers regardless of whether it’s hiring at the moment. That way, when the company needs to hire someone, it’s already on its prospective employees’ radar. The more aware of your brand your prospective audience is, the more likely your future job post will reach the right people.
