Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s raising the bar by including posts pushing users to enter contests or sweepstakes under the umbrella of practices worth penalizing. Facebook-baiting (blatantly asking for clicks, likes, and comments) and spammy strategies won’t cut it anymore.
Making Facebook work for businesses is getting harder each month. Facebook has been slaughtering organic post reach for brand pages, which has made getting your posts in front of Facebook users akin to climbing Mt. Kilimanjaro. There is some glimmer of hope though: quality, cream-of-the-crop content marketing.
Success on Facebook now requires businesses bring their A game and deliver valuable, quality content that will naturally excite Facebook users, trickery aside.
How do you rock content marketing on Facebook? Try out these 9 tips.
