IMAGE: Getty ImagesFollow these suggestions to hire the best content marketing agency to fit your needs.
When you Google “content marketing agency,” more than 153 million results appear. Finding and vetting the best content marketing agency for your needs can seem like a daunting task, but it’s critical to your long-term success.
So, where do you start?
I. What to Look for in an Effective Content Marketing Agency
1. Long-Term Engagement Case Studies
Content marketing agencies are quick to brag about their achievements, but often these accolades (e.g., Best X of the Year) can be merely a facade. The best way to evaluate a company is to look for in-depth, long-term content marketing case studies, which demonstrate the following:
