Your relationship with your users is a lot like any other human relationship. It’s easy to forget this over the internet, but you’re both real people underneath all that data.
Deep down, you’re responding to a need, developing an emotional connection, and exchanging value, all in ways that overlap in what can be a bit of a disorganized mess.
So what’s important to a budding relationship? At the heart of it, people just want to know they’re not wasting their time. The welcome email is your first opportunity to convey that…
