An effective B2B content marketing initiative needs more than just compelling content to attract buyers at each stage of the buying. The content needs to be put in front of the buyers, command their attention, and sway their purchase intention. Here are 9 channels to consider when strategizing B2B content marketing tactics
1) LinkedIn. This professional social networking platform is effective for building professional relationships and gaining brand exposure in front of a quality audience. By creating attention-grabbing headlines, compelling intros, and irresistible images, you can demand the attention of B2B professionals…
