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For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors. This could be your About Us page if you show it the care and attention it deserves.
The good news is your about page doesn’t require several hundred pounds of vegetation on a daily basis, nor is there any real need for expensive antique rhinestones.
The bad news is crafting the perfect about page is easier said than done. Many find it difficult to strike the right balance between selling themselves to their customers and driving them away with a self-focused approach, which helps explain why the pages are so often neglected…
9 Simple Tips For Making An About Us Page That Works For Your Brand
