In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind.
And with Google’s mobile-friendly algorithm in place, you’d expect all sites to be compatible in this day and age. But that’s simply not the case. Nearly half of marketers don’t have their websites optimized for mobile, despite the increase in search traffic and the effect on rankings…
