I’m fascinated by marketing and by SaaS — two of the main things I spend my time on. Both SaaS and digital marketing are always changing, developing, and surprising me.
What I’ve observed in some of the biggest SaaS companies is a lack of willingness to innovate their marketing. But at the same time, I’ve watched how their reliance on tried-and-true marketing techniques has helped them succeed.
You’ve probably heard of the techniques in the list below. You may even be using some of them yourself. It’s worth taking a look and trying them out. What works for the giants may work for you too…
9 “Must Try” Marketing Tactics Used by the Biggest SaaS Companies
