If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers. While many users will say that they don’t care about how many Instagram followers they have, it’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach. Rather than an empty number, think of your follower count as the size of your community.
While you definitely shouldn’t forget about all of your other Instagram goals and objectives, your number of followers can reflect the success of your other efforts. It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this…
