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Native advertising grew up in 2014.
Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, andWashington Post were joining in.
And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.
Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)
