This is a guest contribution from Hassan Ud-deen.
Your blog posts have a purpose, right?
You want your readers to take a specific action after reading your post. It could be to: like, share, subscribe, comment or just think about something. Either way, you’re aiming to elicit a response.
And It doesn’t matter if you’re writing a sale letter, a blog post, or an email.
If you aim to evoke any kind of response or action… you’re writing copy.
Funnily enough, most of the content marketing style writing you read now, is heavily influenced by copywriting principles that marketers (who violently squeezed the power out of every word to make their copy super effective or go to bed hungry,) used to sell to complete strangers.
So let’s revisit the raw “old school” copywriting roots of blogging/content marketing and discover the powerful principles used to make millions from the written word, and how they apply to writing popular posts today.
9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love
