Building a solid email prospecting strategy is critical. It’s how you turn your lead into a customer. But don’t leave your email efforts at the door once you make the sale. Acquiring a customer is one thing, but keeping them is something entirely different. Your relationship with your new customer is a marathon, not a sprint, so that’s why you need a solid email nurturing sequence in place.
Your nurturing (aka onboarding) sequence could last anywhere from days to months with plenty of meaty content in the middle. That’s why we’ve focused in on nine elements to create a nurturing sequence that will keep your customers around for the long haul…
