“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?
Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.
4 Marketing Management and Measurement Stats
1. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)
83 Exceptional Social Media and Marketing Statistics for 2014
