It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip.
And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.)
You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads in magazines.
Instead he created an offer that turned his hotel and casino into a very specific, stand-out destination that got people clamoring to go.
8 Ways To Make Your Product Or Service Stand Out From The Competition
