After months of planning, research, writing, and design, your new B2B research report is set to launch.
Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has been stacked with all the standard elements of asuccessful content marketing campaign, such as:
- An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
- An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares.
- The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. There’s even an A/B test set up to monitor conversion rates using varying headlines and images.
8 Ways Public Relations Can Fuel Successful Content Marketing
