Are you converting your eCommerce visitors into paying customers?
Traffic to eCommerce website is flowing freely but converting them to paying customers is easier said than done. It takes a perfect combination of digital marketing, site optimization and sales promotions to generate revenue although the growth opportunities for eCommerce sites are immense. A Forrester report says that the U.S. online retail sales are likely to reach $278.9 billion in 2015.
A more recent report by eMarketer forecasts that B2C eCommerce sales will reach $538 billion in North America in 2015.
