If you’re in business, then you know your customers are searching for information to inform their purchasing decisions. Great marketing content provides them with information they need to aid this process.
This article gives you 8 tips for great marketing content that resonates with your target audience, no matter where they are in their purchasing process.
Here are the tips:
1. Speak to a targeted audience. If you focus on a single individual (i.e. a buyer persona) your content becomes a meaningful conversation that addresses that person’s needs.
