Selling material goods is generally far easier than soliciting online donations. As such, it’s critical for charities to maximise conversion rates and make the most of every word on their page. After all, it could mean the difference between an ongoing donation or a potential do-gooder that takes their altruism elsewhere. So what can not-for-profit organisations do to galvanise content and channel cash into a cause? Read on for some tried and tested tips that are guaranteed to get donations flooding in.
1. Always include an engaging ‘About Us’ page
When it comes to charity websites, the ‘About Us’ section is an absolute must. It gives organisations a chance to shout out about their brand, their mission and why people should donate. Don’t be scared to let a charity copywriters get creative and use photos, videos and diagrams to highlight your key points.
