Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?
Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.
Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.
Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015:
1. LinkedIn Promotion for B2B
Looking for a surefire platform to convey your content to B2B prospects? In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups.
