Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought.
Robert Bruce recently sent me a stark email with the subject line “Read Me” and a link to a short article about baseball great Ichiro Suzuki and the strange ritual that dictates how he prepares for each game.
At first it seemed weird and unrelated to what we teach at Copyblogger … then the connection came to me in a flash.
Before each game, Ichiro breaks in his 8 hand-crafted bats made of a very special wood imported from Hokkaido, Japan. The bats are always the same exact weight and length (33.46 inches, 31.75 ounces).
But the strangest part about Ichiro’s pre-game ritual is that he keeps them in a dehumidifier, a special case that he takes with him to every game that ensures the bats have a perfect “feel”.
