Whether you run an eCommerce store, a community for cat enthusiasts, or whether you’ve built the next big app to take the world by storm – one of your three biggest priorities is to boost engagement, and consequently, increase conversions.
Nowadays, businesses are increasingly using the concept of social proof for just that – increasing positive customer engagement around their products or services. At the end of the day, it’s not just about driving traffic to your site; you have to keep them there as real customers. And to achieve that, businesses have to understand what social proof’s all about, and how it can be used in the right manner for their marketing strategy…
