There’s one constant in the world of digital content publishing — there will always be new and exciting tools to explore, and new ways to use them.
Take the case of poor Mike Elgan. He’s getting picked on for being the poster child for Google+ blogging. Alas, that is the risk you take when you’re a tall poppy.
Now, I’ll admit that he makes some fairly interesting arguments for using Google+ like a blog.
For example …
- A simple platform stripped down to the basics makes writing easy.
- The community is fantastic.
- User accounts are verifiable, thus comments are less likely to be anonymous.
- It’s easy to block trolls.
- Google+ posts are public on the open Internet.
- You can segment messages to specific audiences via Circles.
- You can raise your level of engagement through Hangouts.
- Follower growth happens fast.
Mike calls Google+ the “best blogging platform available today, in my opinion — at least for the majority of bloggers.” A peculiar line of his argument runs as follows:
8 Reasons You Should Never Give Up Your Own Blog for Google+