Do a few minutes of research, and you’ll come up with a load of conversion advice. “Make CTA buttons bigger! Create killer headlines! Streamline your checkout process!”
Ad infinitum. Ad nauseum.
Don’t get me wrong. All those things are important, but they will only take you so far. The very best conversion optimization is tailored to specific industries. The more specific and focused the conversion tips, the bigger impact you’ll see.
If you are in the SaaS industry, there are at least eight industry-specific tips that you should follow that will help you to improve conversions.
1. Make it free.
The free trial is now standard practice in SaaS sales. Few buyers will drop thousands of dollars on an SaaS unless they get to try it out first.
