We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or thesubject line piques our interest, most marketing emails don’t get through.
After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal?
Online consumers like it when content is tailored to their interests and previous buying habits, but no one wants to feel like they’re being stalked online; too much personalization can actually harm your relationships…
