There is a lot of misconception and lack of creativity running around in content marketing. Often the term gets thrown into the same old bucket as SEO and people think of content only in line of creating content which search engines can find. Other people think of content as a shout out medium, which they can use to talk about their products and services.
But content marketing in itself has many more dimensions. And there are also a lot of brands, which get it absolutely right. And they are not all following the same old strategy. There are many different use cases, strategies and content formats. Taking a closer look at a few case studies can help us all to get ideas and find our own special strategy. We all can use content marketing to get our business on track or moving forward…
