It’s a great time to be a CMO. Marketing and sales platforms are converging to make data-driven decisions much more attainable in a shorter amount of time. Segmenting communication to the right people at the right time in the buyer’s journey, from first touch to post-sale, across multiple channels is becoming more of a reality every day.
And in a world where the customer is in charge, marketing has taken on many of the responsibilities once held by information gatekeepers in the sales department. It’s only getting better. Yet, many teams still aren’t able to thrive in this new era of marketing. Why? Because changes in technology haven’t led to changes in departmental structures. Event marketers do events. Advertising managers handle ads. Public relations folks take care of PR. Marketing technology may be changing, but marketing’s way of using it is still in the 20th century…
