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During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift ideas last year. Facebook is the preferred medium of choice for marketers, with 92% putting the bulk of their holiday marketing efforts on the popular site. Here are eight tips for your brand to get the most out of the 2014 shopping season.

8 Facebook Marketing Tips for the Holidays