Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result in a 30% higher conversion rate, or any other attempts to increase revenue? In other words, does this crazy writer really think that a child could possibly understand something that challenges the comprehension ability of most educated adults?
Yes and no. Yes, you can learn something from kids about how to improve your CRO. No, it’s not because they understand conversion rate, the Internet, business, or any other factors that play into it. (Well, I suppose some of them might, but most such exceptional children tend to focus their talents elsewhere.) What I’m really trying to say here is that you can learn a lot from kids about how to improve your conversion rate. Don’t believe me? Just have a look at this list.
1. Be a copycat.
Remember when everyone told you it was rude to mimic other people? Or that being original, being creative, was the most important thing? Well, forget about that. When it comes to conversion rate and website optimization, it pays to stick with what works. Do you have some pages that are converting at far better rates than others? If so, try to break down what makes those pages so much more successful. What is different about those pages? What do the calls to action (CTAs), the design, or the writing style look like on your more successful pages? Take these differences and apply them to your less successful pages. The benefit of being a copycat in the context of website optimization? No one is going to tell on you.
8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
