Like the NFC Championship team the Seattle Seahawks, content marketing can be underestimated in the business world. With over 40 percent of top brands utilizing blogs today, according to Forbes.com, larger organizations have the winning advantage. If you are a small business owner, don’t throw in the towel just yet. Take notes on these top plays in content marketing as you prepare to watch the NFL Super Bowl XLIX game.
1. Join the Crowd
Before you kick off your next set of blogs and articles make sure that you have done your research. Analyze your competitors and current trends. Consider key differentiators and assert your unique value proposition. Although timely and daunting, you must always be aware of trends, popular hashtags and current events. Don’t just aim for the nose bleed view, get down on the 50 yard line.
