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Entrepreneurs and marketers in 2015 understand the constant demand for original content online. Every online publication wants something new, “innovative” and engaging, they want content that’s never been seen anywhere else before. But with over 211 million pieces of content being produced every minute, the likelihood of coming up with something truly original and unique is reducing every day.
Rather than biting your nails and stressing out about what your next blog post will be, the first trick is to understand how you can make the most of one batch of research. If you’re constantly researching for every 400-800-word article that you write, chances are you aren’t leaving yourself much time to produce enlightening content. Because of this, it’s important to consider re-purposing your content into different methods and media. Not only is this a great way to increase your backlinks, but it also expands your reach to different kinds of content consumers who might prefer, say, a podcast to a blog post, an ebook to a video…
