Email connects you with your customers, giving you a direct line of communication that can make a big difference in conversion. As consumers have become more sophisticated, however, it’s becoming increasingly difficult for marketing messages to get through. Emails are being read on smartphones while on the go, with people often skimming past the vast majority of messages to open the few that stand out.
Related: The Ultimate Email Marketing Strategy for a Small Business in 7 Steps
Even once a message is opened, a marketer has only a few seconds to grab a consumer. There are a few things you can do as a busy professional to connect with your customers in email. Essentially, you have to treat your inbox similarly to how a salesperson treats his or her leads. By following these tips, you’ll make the best use of your email marketing efforts and enjoy more productive campaigns.
7 Ways to Know You’re Sending Marketing Emails to People Who Might Read Them
