Inbound marketing works. You know it; your whole department knows it. But the boss isn’t convinced. He or she doesn’t see the worth of adding a business blog to the company website.
Little value is seen in creating videos or podcasts, or publishing short eBooks that would prove to be useful for consumers.
Attempts to convince your boss to let you include inbound marketing in your campaigns have been met with comments like “Let’s stick with what works” and, “our company’s offering is very niche and no one is searching for us online”.
The problem is that traditional marketing methods (in and of themselves) are no longer enough. In an information-driven world where consumers are attracted to businesses that provide them with useful, life-enriching information as well as excellent products or services, inbound marketing is necessary.
