This isn’t one of those feel good posts on content marketing.
This is a post about failure…
…or rather the ways that we fail at content marketing.
Why write a post on content marketing failure?
Who wants to hear about failure, right? Failing at something sucks. Failure also is an incredible way to learn and grow at our craft. Especially when learning from someone else’s failure.
Because the truth is, failure is a very real, very possible, maybe even probable outcome for marketers and business owners who begin content marketing.
Content marketing isn’t easy and isn’t a game. But done correctly, content marketing works in every industry, in every business, every time.
