It’s all well and good to talk about using your blog and mailing list to connect with your audience by writing articles. But it begs the question I hear almost daily:
“How do I create consistent content that I don’t get paid to do? I have a business to run.”
Content can drive your business. The more content you create (which can be writing, videos, audio, drawings) the easier it will be for readers and potential customers to see value in your expertise and what you sell. When they know you, they’ll be more likely to pay for what you do.
Most freelancers or solopreneurs who use content successfully publish something at least once a week. This keeps your business, voice, and brand in front of your audience. But that’s 52 new pieces a year, so let’s break down exactly how to cultivate a practice to create all that content.
