Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted byMarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform.
The goal is not to get your message into that crowded inbox. Your goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action…
7 Valuable Email Marketing Strategies to Increase Open Rates
