I speak with people all the time who ask me how I got in touch with someone at a movie studio or a management company. When I tell them it was through a cold email, I always get the same response: “Those work? How did you get to them and actually get a response?”
While a lot of work that I do comes through previous relationships and someone connecting me to someone else, I certainly don’t know everyone and I have found cold email to be very successful in building business opportunities, but only if it is done the right way.
Related: If Your Cold Sales E-mail Didn’t Get a Response, Make it Hot
Below are some tips and tricks that I have found work well for me in making cold email effective:
1. Only bring people good stuff.
That’s about as simple as I can say it. Most people, especially high-level executives, get bombarded with emails every day. I’ve found one thing to be generally true: If you bring someone something interesting, even if they are extremely important, they will respond and engage. If you bring them crap, they won’t respond. More important, they won’t respond in the future because they will link that first awful thing you brought them and wasted their time with to everything you will bring them there on out.
