Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise.
There’s a good reason getting content from your team is never easy. Unlike those of us in the marketing world, your employees or coworkers have responsibilities, deadlines, and tasks that have to be finished – their jobs aren’t 100% marketing “fun” the way ours are. [joking!]
And yet, that’s exactly why we need their input when it comes to content for web pages, blog posts, and even visuals. They know things about your business and customers that we don’t (yet)…
