Your email signature is a key aspect of your digital identity. It’s therefore somewhat surprising that around 48% of professionals have no signature at all, while many more make do with poorly thought-out or badly designed sign-offs. In fact, an effective signature can be one of the simplest ways to give your email more impact and encourage a response from your clients, customers, or colleagues – you can consider it a business card with serious frills.
Your e-mail signature puts your contacts just one click away from responding through the channel that works best for them – keeping it clear is of utmost importance. Keep it to one email address, one phone number, and only the relevant social networking links. Space them out with pipes (|) and line dividers so your eagle-eyed recipient can zoom straight into the information they need to connect with you…
