Writing an About page for your website is necessary, but tough to do when it is your own business. You can be too close to it to be objective and get your message right. You can also be leaving out vital information that might be stopping people from doing business with you.
7 Things to Include in Your About Page:
- Introduce Yourself and Your Business – Customers want to know the business but also the person/people behind the business. Start with an opening paragraph that is keyword friendly (as Google may read this as your default text) that basically sums up quickly who you are and what goods and/or services you are providing…
