A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue.
The reason is simple.
By improving conversion rates, websites generate more orders at a lower cost per acquisition. This means better results for the same amount spent on advertising. It’s really a no brainer.
The hard part is getting a good grasp of A/B testing and understanding the rules and principles you need to follow in order to improve conversions. This article presents seven rules of thumb the top conversion optimizers follow in order to get better results.
#1: Allow your test to run for at least 7 days
The first is to allow your test to run for at least seven days.
The reason is that A/B tests can change very quickly. One variation may jump out to an early 350% conversion boost by day two and even be ruled statistically significant by your A/B testing software only to cool down to a 15% boost by day five. To account for these changes, you need to make sure and let your test run for at least seven days.
7 Testing Rules of Thumb (Top CROs Use These & So Should You)
