There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture them into completing a conversion or coming back to make another purchase. On average, retargeting ads are 76% more likely to be clicked on than a regular old display ad.
That said, I’ve noticed that far too many advertisers are failing to make the most of this unique opportunity. Rather than simply reusing eye-catching image ads that you’ve designed for your standard display campaigns, you should go the extra mile to craft ads to connect specifically with your retargeting audience. With just a little more attention to detail, you can get even more leverage from retargeting…
