Email is one of the oldest forms of marketing, dating back the inception of the Internet. Its ability to get results and stimulate brand interest have made it a staple in any business’ marketing arsenal. That said, most business owners remain oblivious as to how to write an effective email campaign. They usually drill down in the wrong areas thus failing to strike oil.
Be a Face They Can Trust
When given a choice, most people would likely open a friend’s email message rather than one sent by a faceless, revenue-driven corporation. Sure, there are exceptions, like if the recipient isn’t on good terms with that friend or if they are completely naive to the seemingly perfect promotions offered by these brands. However, again, these are just exceptions…
7 Steps to Writing More Effective Email Campaigns
